If you’re familiar with the concept of a sales lab, chances are you might’ve heard about it in the context of a university or college. In those cases it’s usually a purely educational endeavor that helps train students in sales skills.
In fact, there’s another version that can more directly benefit your company. Beyond potentially creating stronger revenue streams, it can also future-proof your business.
Whether you’re a B2B or B2C company, a sales lab can be a true game-changer for your organization’s revenue and sales. This in-house endeavor provides a practical classroom in which your sales professionals can engage in intensive, experiential learning and experimentation.
