Entrepreneurs in all kinds of industries are still grappling with the repercussions of COVID-19, and although there have been some encouraging signs in recent weeks and months of a possible return to the “New Normal,” we are not yet out of the woods. Many small businesses, startups, and their sales teams have shifted into a short-sighted, short-term panic mode, where they’re throwing away their usual playbooks and sales fundamentals, and instead seem to be thinking that “desperate times call for desperate measures.”
