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Why Conscious Branding Is the Secret to Your Success

March 26, 2021

Today, more consumers than ever are demanding that companies become transparent and take hands-on approach to making the world a better place. They’re looking for what experts call “conscious brands,” companies that embody a higher purpose by having an intentional purpose or embracing social responsibility. Think: Tom’s Shoes or Jessica Alba’s Honest Company.

According to a report by MWWPR, not only do 90% of consumers say they’re more likely to patronize companies that take a stand on social and public policy matters, 80% say they’ll even pay more for products from such brands.

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