It’s been said that three-quarters of our knowledge comes to us from our sight — visually. This makes it all that much more confusing that franchise brands still fail to utilize the video marketing options at their disposal as part of their comprehensive sales development process. Especially as it relates to their brand’s franchisee-based validation and recruiting efforts.
Most franchisors have a well-defined and fine-tuned sales process, carefully crafted to be a simple yet effective way to take candidates through their franchise investigative process. Some brands have as few as five total steps, while others may have as many as nine. Almost all of them have a placeholder for one of the most vital waypoints — validation.
