Knowing how Pay-Per-Click (PPC) marketing works provides you with the same array of tactics that giants like Amazon, Airbnb, and Disney are using to hook users right out of the gate on search engines like Google.
PPC is arguably the most powerful channel available to digital marketers because it presents your brand to potential customers at the top of the search engine results page ahead of organic listings.
By incorporating PPC ads into your digital strategy, you’ll be able to develop coherent marketing campaigns across multiple channels and ultimately attain a single brand voice. And by establishing a presence in your industry, you can continuously remain first in mind with your target audience.
