Most businesses claim that improving load times and site speed is about as pleasant an experience as having their teeth pulled.
And, often, the process of improving a website’s load times feels as tedious and time-consuming as pulling teeth.
If this sounds like your approach to site speed SEO, we’re willing to bet it’s for one of three reasons:
- You feel that SEO needs technical know-how and analytical skills
- You’ve heard it requires constant monitoring (and, so, it calls for a lot of people-power)
- It may payoff, but only six months down the line — and what’s the point if Google’s search engine algorithm keeps changing anyway?
