For marketers, it’s easy to get caught up in the latest tactics and technology. We want to try everything, and in 2021, there’s a seemingly endless list of social media platforms, ad platforms, and other ways for businesses to reach prospective customers.
But in doing this, we risk overlooking valuable tactics that may have started collecting dust. While they may not live on the cutting edge with your machine learning and augmented reality, things like email newsletters can still provide value today.
