Whether you’re an in-house marketer or a marketing agency professional, your time to invest in call tracking is now. Call tracking is more important than ever as marketers and company leaders strive to gain deep insights and effectively adapt to customer needs. Marketers can use Google Analytics, keyword tracking and social media to gain insights, but these tools fail to provide a full glimpse into a customer’s journey if call attribution insights are missing.
Call tracking software tracks marketing campaigns that drive calls to your organization. And without this closed-loop visibility into your specific marketing initiatives, you risk allocating chunks of your budget to campaigns that are not driving the conversions you need to positively impact your company’s bottom line.
