Research shows that 20% of startup businesses close up in their first year of operation. The businesses that do survive that first year find it difficult to stay afloat, and 65% end up shutting down within 10 years. One of the main reasons cited was poor marketing. With few resources available, it can be a challenge for small business owners to effectively promote their brands.
Blogging is a very cost-effective tool used in marketing. So, if you are not sure if your small business should own a blog, I would say yes, because of its marketing advantages. There are currently 5 billion internet users worldwide, and 60 percent of consumers claimed to read blogs on a regular basis, which represents a huge prospective market to reach through blogging.