Let’s place a bet.
Currently, 55 percent of small business owners are planning on investing more in their digital marketing strategies. It’s unclear what percentage of businesses owners are already investing in digital marketing, since this is a broad concept that’s difficult to precisely define. But let’s assume at least three-quarters of existing businesses are spending money on digital marketing in some form. Most of these businesses have been investing in digital marketing for months, years or even decades.
So, if you asked them individually, what percentage of these business owners would be able to tell you what their marketing return on investment (ROI) is?
