There are all sorts of reasons businesses rebrand, some good, others not so good.
In the category of ‘not so good’ are the vanity project rebrands, often with new-broom marketers trying to make a name for themselves, as well as those fuelled by boredom.
You’d be surprised how many rebrands are a result of businesses thinking their brands are tired.
It’s very unlikely your customers think the same. Despite the cliché, in branding, familiarity does not breed contempt (quite the opposite).
