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Why You Should Choose a B2B Agency for Your B2B Marketing

March 31, 2021

Are you a B2B company shopping for a digital marketing agency? If so, you may be wondering, “Do I really need an agency specializing in B2B marketing? Marketing is marketing—is B2C really that different?”

The short answer is yes. B2B companies should hire B2B agencies. Here’s why:

We understand the complexities of B2B
While B2B and B2C marketing follow the same general principles, they differ in a number of key ways. Now, to communicate those differences in a simple way, I’ll need to make some generalizations. Okay? Okay.

Generally, compared to B2C, B2B marketing:

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