Are you a B2B company shopping for a digital marketing agency? If so, you may be wondering, “Do I really need an agency specializing in B2B marketing? Marketing is marketing—is B2C really that different?”
The short answer is yes. B2B companies should hire B2B agencies. Here’s why:
We understand the complexities of B2B
While B2B and B2C marketing follow the same general principles, they differ in a number of key ways. Now, to communicate those differences in a simple way, I’ll need to make some generalizations. Okay? Okay.
Generally, compared to B2C, B2B marketing: