Facebook, Instagram, Twitter, LinkedIn, TikTok… the list of social media platforms that exist today goes on and on, and if you work in marketing, you’ve likely heard of almost all of them. Although the number and type of platforms constantly shifts, one thing is for certain: social media is here to stay and audiences are only becoming more particular about the content they consume.
Every platform holds the key to a unique audience and style of communicating that is tailored specifically to that app. For example, Instagram uses visuals such as photos, video and IGTV whereas Twitter relies on witty, 280 character limits to convey ideas.
