Marketing automation is the use of technology to automate marketing processes. Essentially, it streamlines the processes in marketing to provide easier access and management over marketing campaigns. It covers things that are usually repetitive like emails, follow-ups, and social media posts.
Marketing automation is primarily used by small to mid-sized businesses. While it’s more common in business-to-business industries, it has expanded into business-to-customer industries as well, solidifying it as a must-have tool for marketing.
