Top

4 Ways Small Business Owners Can Capitalize on Big Events

How to Find the Courage to Get Out of Your Own Way

Important Measures to Implement During a Recession

Want to Connect With Your Customers? Ditch Old Tactics To Forge Stronger Bonds

Business Lessons from Hallmark Christmas Movies

image credit: StockSnap / Pixabay

Why Your Sales Team Shouldn’t Be Left Out of the Content Marketing Loop

June 13, 2019

Via: Business 2 Community

Category:

A lot of lip service is paid to the strategic alignment of Sales and Marketing.

But if my clientele of large/enterprise companies and enterprise-sales focused businesses are any indication, Sales and Marketing are not talking to each other at all when it comes to content.

By content, I mean marketing assets, yes — but I also mean sales enablement assets: the one-sheets, white papers, email sequences, etc. that help the sales team educate and nurture prospects.

Read More on Business 2 Community