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You Are What You E-A-T: 3 SEO Content Marketing Tips from the Google Search Quality Rater Guidelines

November 10, 2021

It’s been a year this week since Google released their most recent version of the Search Quality Rater Guidelines, the Holy Bible of SEO content marketing standards and source of many stomach ulcers for marketing professionals. Given the guidelines’ anniversary, and the recent rollout of Google’s BERT successor MUM, it’s an excellent time to consider how the newest guidelines should affect your SEO efforts—or if they even should at all.

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