What is social selling and what makes a great strategy for it?
Social selling is a special approach to present-day lead generation. This approach is a vital part of creating relationships, cultivating trust and engaging with your target customers to increase sales.
You need to use social selling to:
- Cultivate stronger relationships with customers
- Identify better prospects
- Achieve your sales goals
Social selling revolves around creating meaningful connections with your potential customers, understanding their pain points, and coming up with ways that your products and services can satisfy their needs. Social selling aims to create connections and cultivate trust with your potential customers, hoping that they will eventually buy what you are selling.
