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Zero-Based Sales Planning

January 4, 2019

As we start a new year, perhaps your plans are locked in. But perhaps there is an opportunity to rethink or, even to reinvent what we think about the sales function and how we sell.

So much of what we do is done just because, “That’s the way we’ve always done things.” We think we may have evolved, but in reality we’ve just applied a layer of technology and updated language and jargon. For example rather than being customer focused and consultative, we are insight driven.

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