Small businesses are no strangers to the challenge of quality versus quantity, as it’s almost always difficult to maintain levels of excellence with scale. Zoho is familiar with that problem.
“There’s always a constant battle between doing more things and doing everything well,” says Prashanth VK, Zoho head of market strategy and CX thought leadership. “It’s like the classic tale of quality versus quantity. There’s certainly no universal right answer.”
With the May 10 launch of its new Marketing Plus platform, however, Zoho hopes to provide that and other needed marketing solutions for small businesses. The new Zoho Marketing Plus platform enables collaboration and combines marketing efforts across various aspects of a campaign.