The affiliate industry today is growing rapidly, but it’s not simply from the overall increase in consumers shifting their buying habits to ecommerce. Affiliate marketing has long been a staple in most online retailers’ marketing mix, and it’s estimated that affiliate marketing currently accounts for 16% of all online purchases in the U.S. and Canada. Every year, it grows about another 10% according to Statista, and is expected to reach $8.2 billion in 2022.