new-cornerShared work space giant WeWork has acquired Conductor, an online marketing services company that analyzes online search data and helps companies create content based on what people are looking for. Terms of the deal were not disclosed.
Founded out of New York in 2006, Conductor offers a number of tools including Conductor Searchlight, which marketers use to garner insights about their potential customers before they begin creating marketing content. This includes finding out what kinds of search terms consumers use to find, say, credit card information — armed with this knowledge banks, for example, are better enabled to structure their online marketing spiel to bag new customers. Then there’s Insight Stream, which uses data to deliver advice in plain-English to marketers.
