Tag: Aberdeen Essentials

Management, Strategy & Planning

How Should Small Businesses Invest in Field Service Management?

April 13, 2018

Via: Aberdeen Essentials

  Just like enterprises (only smaller)! I was a little more enthusiastic than I should have been when my hot water heater stopped working in the middle of my morning shower last week. As I shivered in the now-freezing water, […]

Marketing, Software and Tools

Predictive Analytics Raises Expectations for Profitable In-Store Promotions

January 31, 2018

Via: Aberdeen Essentials

Consumer Goods companies continue to wrestle with both growth challenges from a shifting retail landscape and increased competition. This is in addition to a historically mature segment hesitant to move away from stale approaches such as manual data consolidation and […]