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Tag: account strategy


Marketing, Marketing Strategy

Is One-to-One Marketing the Only True ABM?

July 6, 2021

Via: Business 2 Community

When it comes to what is, and isn’t, Account-Based Marketing (ABM), there are as many opinions out there as there are ABM experts. The reality is that ABM (now ABX, in some circles) is ever-evolving and so what qualifies as […]