Tag: AdWords

Marketing, Marketing Strategy

How to Craft a Digital Advertising Strategy That Combats Rising Costs and Captures New Customers

November 15, 2021

Via: Business 2 Community

Total digital ad spending worldwide exceeds $450 billion. By 2024, that figure will rise to $645 billion. This kind of spending means crowded ad platforms, which makes it more difficult to stand out. If your business has a five- or […]

Marketing, Software and Tools

How Do SEO and Google AdWords Work Together?

July 18, 2018

Via: Business 2 Community

Putting together a Google AdWords campaign, a question you need to ask yourself is: have you looked at your SEO? SEO (search engine optimization) impacts your ranking and visibility in the search engine for key terms. SEO also affects your […]

Marketing, Software and Tools

11 Big Changes Coming to Google Ads: What You Need to Know

July 16, 2018

Via: Business 2 Community

Google has done it again! A year after setting the world on fire with the announcement of the new AdWords Experience and some sensational shots of a particularly photogenic goldendoodle, the advertising juggernaut’s Marketing Live event has yielded yet another […]