Tag: attention

Management, Strategy & Planning

Our “Attention” Problem

April 13, 2021

Via: Business 2 Community

Recently, I participated in a Clubhouse discussion, it was my first and I was surprised to be invited to be part of the panel. After the discussion, one of the hosts asked my impressions. “It was interesting, we covered a […]

Marketing, Sales Experience

Your Value Proposition is Not About You

February 11, 2021

Via: Business 2 Community

ew business concepts are as topical and ‘buzzwordy’ as that of an organizations’ value proposition. The subject of constant debate and conjecture, a value proposition can be defined as a “positioning statement that explains what benefit you provide for who […]

Management, Strategy & Planning

Why Your Business Presentation is a Moment of Truth

December 26, 2019

Via: Business 2 Community

In 2005, A.G. Lafley, the Chairman, President & CEO of Procter & Gamble introduced a concept known as Moments of Truth: A ‘moment of truth”'(MOT) is the moment when a customer/user interacts with a brand, product or service to form […]