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Tag: audience


Management, Strategy & Planning

The A-Z of Funding Your Startup in 26 Words

November 9, 2022

Via: Small Biz Club

You’ve set up a fledgling of a business, found enough support to get you over the first hurdles and you’re ready to progress to the next stage. You’re considering raising money on an online investment platform. Great – now what? […]


Marketing, Marketing Strategy

Is Your Marketing Boring People to Death? Here Are 5 Ways to Change That

October 31, 2022

Via: Entrepreneur

Are your marketing efforts not getting you the results you want? If so, it might be time to step back and reassess your actions. Most savvy entrepreneurs have figured out the basics, but that’s the first place to check if […]


Marketing, Marketing Strategy

20 Halloween Ads to Inspire Your Own

September 7, 2022

Via: Small Business Trends

Halloween is a spooky yet festive season and for many the highlight of their fall. But Halloween isn’t all about ghosts, goblins, trick or treating and jack-o’-lanterns. The Halloween season is also a prime opportunity for a successful marketing campaign. […]


Leadership & Career Development, Management

5 Ways to Level Up Your Thought Leadership

September 6, 2022

Via: Entrepreneur

Your thought leadership may be missing the mark. New research shows that nearly three out of every four buyers don’t find value in at least half of the thought leadership they consume. From the same research sample, however, nearly half […]


Marketing, Marketing Strategy

Everything You Need to Know About Crowdfunding Marketing

August 25, 2022

Via: Small Business Trends

Crowdfunding is a good way to raise money for your small business. But not all crowdfunding campaigns meet their funding goals. Only a few successful crowdfunding campaigns, which make the best use of crowdfunding marketing, raise capital as they intended. […]


Marketing, Marketing Strategy

5 Marketing Mistakes Startups Must Avoid in Order to Survive

July 26, 2022

Via: Entrepreneur

Mistakes are inevitable when building a startup. That’s okay, so long as you learn from them and bounce back better. But if you make the following startup marketing mistakes, you may not get the chance: 1. Spending money on marketing […]


Marketing, Marketing Strategy

How to Make Great Content — And Get More Views

July 14, 2022

Via: Entrepreneur

Content strategy has become an indispensable addition to any company’s marketing and the smartest businesses rely on it to generate results. A blog or social media post that isn’t well-crafted will miss the mark and waste your time and resources. […]


Marketing, Marketing Strategy

Amplified Marketing Will Bring Connection, Creativity and Results Together Again

July 13, 2022

Via: Entrepreneur

Three words lie at the heart of what’s broken in content marketing. Those same words hold the key to fixing marketing: connection, creativity and results. Today’s content marketers often feel pressured to sacrifice the first two — connection and creativity […]


Marketing, Marketing Strategy

TikTok Says Small Businesses are Flocking to the Site

June 27, 2022

Via: Small Business Trends

A new study has revealed small businesses are finding their home on TikTok and have quickly become a beloved part of the TikTok experience. TikTok Says Small Businesses are Flocking to the Site TikTok partnered with Hello Alice, a leading […]


Marketing, Marketing Strategy

How to Start Your First Affiliate Marketing Campaign

June 23, 2022

Via: Entrepreneur

A newly-created project should manage significant issues to survive the first year of operating. The key target to hit, especially in a highly-competitive market environment, is finding product-market fitting. Affiliate marketing is giving a variety of instruments to reach that […]


Management, Proposal Management

The Importance of Aligning Marketing With Customer Decision-Making (the 4 Cs)

June 15, 2022

Via: Entrepreneur

Marketing tactics and the understanding of how audiences respond to marketing evolve alongside the times. Trends and behavioral patterns all play a part in determining the most effective methods of marketing. Traditional marketers will have you know that the “four […]


Marketing, Marketing Strategy

Fake Accounts and Bots: Is Marketing on Twitter Worth It?

May 24, 2022

Via: Entrepreneur

Nearly 20% of all Twitter active accounts are likely fake, according to a recent analysis by SparkToro and Followerwonk. It brings into question the platform’s overall value as a marketing medium. Is it worth the effort to reach and grow […]


Management, Strategy & Planning

4 Ways to Improve Your Digital Footprint on a Shoestring Budget

February 1, 2022

Via: Entrepreneur

With U.S. consumer price inflation reaching its highest mark in decades, small businesses throughout the country are beginning to take notice. From office supplies to travel and everything in between, prices are on the rise. And given that, small businesses […]


Marketing, Marketing Strategy

This Is the New Standard When It Comes to Newsletter Content

February 1, 2022

Via: Entrepreneur

Consider the insanity of this statement: “Recently it’s become apparent that quality food and regular exercise are crucial to one’s health. That’s why I decided to eat a high-quality meal once per week and ride my exercise bike every Saturday […]


Marketing, Marketing Strategy

5 Inbound Marketing Strategies Bloggers Should be Using in 2022

January 18, 2022

Via: Business 2 Community

Much has been said about the difference between outbound and inbound marketing. And while success seeks to utilize both tactics, it seems like the benefits of inbound marketing always outshine the ones of outbound. Inbound marketing is all about bringing […]


Marketing, Marketing Strategy

How to Create Crave-Worthy Content “Themes” & Hit your Social Media Goals

January 12, 2022

Via: Business 2 Community

Focusing on specific themes each month for your social media marketing is a great way to create effective content to give your business a competitive edge. Understanding your marketing goals allows you to create impactful themes on social media that […]


Marketing, Marketing Strategy

Buying Instagram Followers Is a Useless Strategy

December 21, 2021

Via: Entrepreneur

Buying followers on Instagram is becoming more popular, with many celebrities, influencers and companies purchasing them to boost their social status. People are paying for these fake accounts to create the illusion that they have a more significant following than […]


Marketing, Marketing Strategy

Why Business Owners Need a Social Media Presence + 7 Tips for Optimizing Your Profiles

December 8, 2021

Via: Business 2 Community

Love it or hate it, social media is here to stay. Research shows that online platforms like Facebook and Twitter have cemented themselves in the lives of consumers by providing a way for them to discover new brands and engage […]


Marketing, Marketing Strategy

The Content Marketing Mantra: “Create Once, Use Many”

December 3, 2021

Via: Business 2 Community

When developing social media messaging, there is often a knee-jerk reaction to constructing a post per channel. This is not an unfounded best practice. We often see good social media marketers crafting unique posts for each channel based on network […]


Marketing, Marketing Strategy

4 Tips for Effective B2B Influencer Marketing

November 23, 2021

Via: Business 2 Community

We know influencer marketing works; we also know why it works. Word of mouth is powerful, even when those words come from someone we only know on social media. However, influencer marketing often brings to mind recipe videos, makeup tutorials, […]