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Tag: authenticity


Marketing, Marketing Strategy

How to Make Your Marketing Less Cringeworthy and More Authentic

August 17, 2022

Via: Entrepreneur

Authenticity has become such a buzzword these days that it’s almost lost all its meaning! The dictionary literally defines the word authentic as: “not false or copied; genuine; real”, but yet, there are so many people out there desperately seeking […]


Marketing, Marketing Strategy

How to Bring Authenticity to Your Startup’s Marketing Strategy

March 5, 2022

Via: Entrepreneur

According to a study by Stackla, 90% of customers place a premium on authenticity when selecting which companies they like and support. But what exactly is authenticity? How can we show our customers that we’re human and relatable and not […]


Management, Product Management

What’s In a Brand? When and How to Rebrand Your Business

July 22, 2021

Via: Business 2 Community

When William Shakespeare wrote his famous ‘What’s in a name’ line, he probably hardly envisioned that the names of his characters would sell all kinds of consumer goods and services some four hundred years later. From Hamlet cigars to Ariel […]


Management, Product Management

Branding Basics For Building a Brand That Rocks

June 14, 2021

Via: Business 2 Community

When you think of branding typically think of design, logos, and positive attributes assigned to products based on advertising and associations communicated in those ads. To some extent, that is branding, visual branding if you will. Visual branding is a […]


Management, Strategy & Planning

5 Marketing Essentials for Your Business to Appeal to Millennials

December 27, 2016

Via: Entrepreneur

With $200 billion in direct purchasing power and over $500 billion in indirect, targeting the millennials could be the right move to capture more market for your business. Away from the often misrepresented generation, the millennials are now being recognized […]