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Tag: B2B Buyers


Marketing, Marketing Strategy

The 9 Biggest White Paper Mistakes to Avoid at All Costs

January 19, 2022

Via: Business 2 Community

White papers are a B2B marketing workhorse. B2B buyers – especially technology buyers – rely on them for in-depth information when making purchasing decisions. In fact, 71% of B2B buyers have read a white paper in the past year.[1] They […]


Management, Strategy & Planning

2019’s Must-Haves for a Scalable B2B Content Marketing Strategy

January 15, 2019

Via: Business 2 Community

B2B buyers are empowered, and they know it. They expect personalization throughout their shopping experience and useful information via multiple touchpoints, not fluff or sales talk. They know they have a dozen different business solutions to choose from, each of […]


Marketing, Sales Experience

21 Ways to Find Out What B2B Buyers Want

February 1, 2018

Via: Business 2 Community

As a B2B marketer, you know that good content boosts customer engagement and increases sales. In fact, more than 85% of top-performing marketers make content an integral part of their marketing strategy. But creating engaging content isn’t always easy. One […]


Marketing, Sales Experience

What Do B2B Buyers Really Want from Vendors?

December 14, 2017

Via: Business 2 Community

Mike O’Toole of PJA and I recently gave a talk at a gathering of ANA members in Chicago. During our talk, Mike made a point that I think bears repeating. Specifically, he said, “Companies in the B2B space all work […]