March 15, 2019
Via: Business 2 CommunityI recently made a trip to Home Depot to buy a replacement light bulb for my bedside lamp. On any given year, I spend 0% of my time thinking about light bulbs. I’ve never googled “the best light bulbs”, nor […]
Management, Strategy & Planning
February 28, 2019
Via: Business 2 CommunityThese represent the array of responses Launch Marketing has often heard over the years working with clients to develop marketing plans that feature a consistent cadence of content development and distribution. When one looks at the details of a plan […]
Management, Strategy & Planning
December 3, 2018
Via: Business 2 CommunityBefore you put together a digital marketing strategy you need to ask the following 4 key questions below: What is the goal of your Digital Marketing Strategy? What is your budget for the strategy? Who is your target market? Is […]
Management, Proposal Management
September 5, 2018
Via: Business 2 CommunityIn the agency business, clients look to us, naturally enough, for advice on what’s working in the marketplace, on the assumption that an agency’s collective experience, providing it aligns with a client’s market or product category, can bring real world […]
Management, Proposal Management
February 14, 2018
Via: Business 2 CommunityOne does not simply sit down and “evaluate a marketing strategy” over a cup of coffee. Or, does one? While evaluating the effectiveness of a B2B marketing strategy is serious business, we believe it should start with a straightforward approach. […]
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