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Tag: B2B Marketing Strategy


Marketing, Sales Experience

The Most Obvious Marketing Mistake – Selling on Features

March 15, 2019

Via: Business 2 Community

I recently made a trip to Home Depot to buy a replacement light bulb for my bedside lamp. On any given year, I spend 0% of my time thinking about light bulbs. I’ve never googled “the best light bulbs”, nor […]


Management, Strategy & Planning

B2B Marketing Strategy: 5 Ways to Contend with Content Development

February 28, 2019

Via: Business 2 Community

These represent the array of responses Launch Marketing has often heard over the years working with clients to develop marketing plans that feature a consistent cadence of content development and distribution. When one looks at the details of a plan […]


Management, Strategy & Planning

4 Points to Compile an Effective Digital Marketing Strategy

December 3, 2018

Via: Business 2 Community

Before you put together a digital marketing strategy you need to ask the following 4 key questions below: What is the goal of your Digital Marketing Strategy? What is your budget for the strategy? Who is your target market? Is […]


Management, Proposal Management

The Myth of “What’s Working” in B2B Marketing

September 5, 2018

Via: Business 2 Community

In the agency business, clients look to us, naturally enough, for advice on what’s working in the marketplace, on the assumption that an agency’s collective experience, providing it aligns with a client’s market or product category, can bring real world […]


Management, Proposal Management

Evaluate Your B2B Marketing Strategy with 5 Simple Questions

February 14, 2018

Via: Business 2 Community

One does not simply sit down and “evaluate a marketing strategy” over a cup of coffee. Or, does one? While evaluating the effectiveness of a B2B marketing strategy is serious business, we believe it should start with a straightforward approach. […]