Tag: B2B

January 23, 2024

Social media has transformed the world of B2B marketing, becoming an indispensable tool for brand outreach, connecting with customers, and generating revenue. And according to an Insider Intelligence report, 60% of U.S. B2B marketers said social media was the most […]

January 9, 2024

For small business owners, tapping into the right business-to-business (B2B) services can mean the difference between stagnation and growth. In today’s bustling marketplace, small operations must leverage the power of other businesses to bolster their own services and bottom lines. […]

November 22, 2023

TikTok is a visual platform that has a massive user base and is more popular among youngsters. TikTok is successful in grabbing the attention of the audience consistently due to its user-friendly interface, a short-form video format that rightly caters […]

July 5, 2023

One of the most effective methods of persuasion and convincing people is storytelling. Rather than reciting hard facts and statistics, a story that resonates with us humans is the strongest tool one can use to play with a person’s (consumers) […]

June 13, 2023

LinkedIn has announced a range of new products and services aimed at aiding B2B marketers in navigating the current economic landscape with increased confidence. The announcement comes in the wake of findings from LinkedIn’s B2B Marketing Benchmark, which suggests a […]

May 10, 2023

Due to the difficult economic environment, equity funding for growth and late-stage companies has dropped heavily, with Indian startups raising close to $800 million in venture debt last year. According to a report released by Stride Ventures, the amount of […]

May 8, 2023

In today’s fast-paced business, ultra competitive market, B2B sales teams are under more pressure than ever to generate leads, qualify prospects, and close deals quickly and efficiently. Real-time lead distribution has emerged as a powerful automation tool to help B2B […]

April 18, 2023

As the economy slows, B2B marketers are being challenged with longer sales cycles, lower deal amounts and churning customers. If that isn’t enough, many companies are slashing marketing spend. With that being said, CMOs can see significant short-term improvements that […]

January 3, 2023

While the market may present uncertainties at the moment, fundraising efforts are surely continuing. Luckily, Verbit has seen great success in fundraising, raising more than $600 million over the company’s lifecycle and securing our Series E round late last year. […]

December 15, 2022

When you think about social media ads for business-to-business marketing (B2B), Twitter is not the standard choice. Twitter often serves as an afterthought that only a few companies leverage their campaigns and invest their efforts in. LinkedIn is still the […]

November 1, 2022

The American Marketing Association defines the role of chief marketing officer (CMO) as that of the highest-level marketing position within a company. It’s a position that comes with a lot of responsibility, not the least of which includes the very […]

September 20, 2022

For decades, marketers have relied on the four Ps — price, product, promotion and place — as staples of strategic planning. In 1960, E. Jerome McCarthy proposed the four Ps in his book, Basic Marketing: A Managerial Approach, and they […]

September 6, 2022

Your thought leadership may be missing the mark. New research shows that nearly three out of every four buyers don’t find value in at least half of the thought leadership they consume. From the same research sample, however, nearly half […]

July 29, 2022

You’ve probably heard this phrase ad nauseum: “No one ever got fired for buying from IBM.” It speaks to one of the greatest challenges for most startups: Winning the trust that comes with having an established, recognized brand. If this […]

May 12, 2022

Ecommerce companies have had a range of challenges to overcome in the last couple of years. Problems with global supply chains, delivery issues, and even major technology outages have rocked the foundations of countless brands. For companies in the burgeoning […]

May 5, 2022

After developing a product or designing a service to provide comes one of the most important tasks in business, sales. Sales may be referred to as the combination of the activities and strategies related to selling a product or a […]

April 26, 2022

As organizations continue to migrate their workloads and shift to hybrid or remote work, cloud computing is growing at a rapid rate. Last week at the AWS Summit, according to Swami Sivasubramanian, the vice president of data, analytics and machine […]

April 19, 2022

No one wants to be sold to, yet each of us can name commercials we love. Why? Because there’s a difference between marketing campaigns that annoy us and those that draw us in. What it comes down to is telling […]

April 18, 2022

Social media is the place where everyone from everywhere can interact with everyone else including individuals and companies. Social media easily facilitates the interactions of people with people, people with companies, and companies with companies. Social media marketing teaches you […]

April 12, 2022

If you’re familiar with the concept of a sales lab, chances are you might’ve heard about it in the context of a university or college. In those cases it’s usually a purely educational endeavor that helps train students in sales […]