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Tag: B2B


Management, Strategy & Planning

50 Franchise CMOs Who Are Changing the Game

November 1, 2022

Via: Entrepreneur

The American Marketing Association defines the role of chief marketing officer (CMO) as that of the highest-level marketing position within a company. It’s a position that comes with a lot of responsibility, not the least of which includes the very […]


Marketing, Marketing Strategy

Why B2B Companies Can’t Ignore the 5th P of Marketing — Payments

September 20, 2022

Via: Entrepreneur

For decades, marketers have relied on the four Ps — price, product, promotion and place — as staples of strategic planning. In 1960, E. Jerome McCarthy proposed the four Ps in his book, Basic Marketing: A Managerial Approach, and they […]


Leadership & Career Development, Management

5 Ways to Level Up Your Thought Leadership

September 6, 2022

Via: Entrepreneur

Your thought leadership may be missing the mark. New research shows that nearly three out of every four buyers don’t find value in at least half of the thought leadership they consume. From the same research sample, however, nearly half […]


Marketing, Marketing Strategy

4 Reasons Your B2B Startup Needs Content Marketing

July 29, 2022

Via: Entrepreneur

You’ve probably heard this phrase ad nauseum: “No one ever got fired for buying from IBM.” It speaks to one of the greatest challenges for most startups: Winning the trust that comes with having an established, recognized brand. If this […]


Management, Strategy & Planning

How to Bulletproof Your Ecommerce Business for Demand Volatility

May 12, 2022

Via: Small Business Trends

Ecommerce companies have had a range of challenges to overcome in the last couple of years. Problems with global supply chains, delivery issues, and even major technology outages have rocked the foundations of countless brands. For companies in the burgeoning […]


Marketing, Sales Experience

Improve Your Skills with a Sales Course Today

May 5, 2022

Via: Small Business Trends

After developing a product or designing a service to provide comes one of the most important tasks in business, sales. Sales may be referred to as the combination of the activities and strategies related to selling a product or a […]


Marketing, Software and Tools

How enterprise device management platform, Radix, will revamp corporate training

April 26, 2022

Via: Venture Beat

As organizations continue to migrate their workloads and shift to hybrid or remote work, cloud computing is growing at a rapid rate. Last week at the AWS Summit, according to Swami Sivasubramanian, the vice president of data, analytics and machine […]


Marketing, Marketing Strategy

5 Steps to Creating Successful Marketing Campaigns

April 19, 2022

Via: Entrepreneur

No one wants to be sold to, yet each of us can name commercials we love. Why? Because there’s a difference between marketing campaigns that annoy us and those that draw us in. What it comes down to is telling […]


Marketing, Marketing Strategy

Check Out These Social Media Marketing Courses

April 18, 2022

Via: Small Business Trends

Social media is the place where everyone from everywhere can interact with everyone else including individuals and companies. Social media easily facilitates the interactions of people with people, people with companies, and companies with companies. Social media marketing teaches you […]


Marketing, Sales Experience

What’s a Sales Lab, and How Can It Help Your Business?

April 12, 2022

Via: Entrepreneur

If you’re familiar with the concept of a sales lab, chances are you might’ve heard about it in the context of a university or college. In those cases it’s usually a purely educational endeavor that helps train students in sales […]


Management, Product Management

Project Manager’s Guide To Implementing A Compliance Program

February 10, 2022

Via: Digital Project Manager

I have been working in the B2B SaaS space for nearly a decade, and throughout that time my goal has been to perpetually grow revenue. There are many different ways to achieve this goal but the consistent factor across them […]


Marketing, Marketing Strategy

How to Build and Measure Brand Awareness

January 21, 2022

Via: Business 2 Community

Studies show only 5% of B2B buyers are ready to buy right now. You can’t force the other 95% into a buying position by spamming them with nurture sequences. When people are finally ready to make a purchase, your goal […]


Management, Strategy & Planning

How to Calculate Your B2B Marketing ROI (the Easy Way)

January 13, 2022

Via: Business 2 Community

Ah, ROI, our old friend (and sometimes enemy). ROI is often the most frustrating part of marketing, yet it’s also the most important—especially if you’re a marketer worried about job security. And while the Internet touts all sorts of formulas […]


Marketing, Software and Tools

SSO: What It Is and Why You Need It

January 11, 2022

Via: Business 2 Community

As your business grows, you will use more and more applications that require staff members to manage different sign-in credentials. As such, the chances of someone forgetting a password or login increases as well. If you’re looking for a viable […]


Marketing, Marketing Strategy

10 B2B Marketing Trends to Follow in 2022 (Based on Data)

January 10, 2022

Via: Business 2 Community

It’s a new year, and the prediction headlines are everywhere. But staying up-to-date can be a little overwhelming. What are the latest B2B marketing trends? What’s the hot new thing to experiment with? What should you leave behind, and what […]


Marketing, Marketing Strategy

How Does Facebook Marketing Work?

January 5, 2022

Via: Business 2 Community

Social media’s ability to create viral campaigns and build communities is a powerful tool for companies and organizations to reach new and current customers. This is especially true when it comes to Facebook. With so many business owners already using […]


Management, Proposal Management

How Much Do You Trust Your Customers?

January 3, 2022

Via: Business 2 Community

One of our loyal subscribers, Darrell Grant, The CXO at Hightower Wealth Advisors, shared a great story that provides an excellent learning opportunity. Darrell stopped by a local bakery to pick up some treats for a client. There was a […]


Marketing, Marketing Strategy

What Are Google’s Core Web Vitals and Why Should B2B Marketers Care?

December 10, 2021

Via: Business 2 Community

In their never-ending quest to optimize the online search experience, Google has updated their ranking system to include new page experience factors known as Core Web Vitals. First announced last year and rolled out in mid-2021, the purpose of this […]


Marketing, Marketing Strategy

5 Types of B2B Content to Include in Your Content Strategy

December 9, 2021

Via: Business 2 Community

Planning for your B2B content strategy can be daunting. You need to create a seamless end-to-end experience through content, deliver the right message at the right time, and deliver that message via the right distribution channels. It’s a tall order. […]


Marketing, Software and Tools

3 Things You Absolutely Need to Run a Strong Marketing Operation

December 8, 2021

Via: Business 2 Community

Do you have a strong marketing operation? Is your team aligned? Are your processes optimized? Are you getting the results you want? Or are you constantly struggling? Having worked with a variety of clients, we’ve seen the inner workings of […]