Tag: blogging

September 29, 2020

That was the story of my life, every Wednesday, when I started writing a new blog post. How to write a blog post fast is probably the last of your worries because you are still struggling with what to write […]

June 29, 2020

When you run a blog, the best part is seeing its engagement soar. Increasing user engagement tells you that your content speaks to your target audience and gives them what they want. It’s an easy way to generate leads, build […]

June 2, 2020

Haven’t we all often heard the rather general advice that our blog posts should all have “a great beginning, a fact-filled middle and persuasive ending”. If you’re into Knowledge Commerce, you’ll use blogging a lot for marketing – and these […]

May 15, 2020

The COVID-19 pandemic has disrupted a lot of things, and it’s had a profound impact on online marketing. While more people than ever before are turning to the internet in the wake of social distancing, those people are concerned about […]

June 4, 2019

For some businesses, writing blogs may seem like a waste of time, however, when done properly, regularly posting can benefit your company in many ways. For starters, blogging can help to improve your SEO— with the long-game goals of building […]

March 7, 2019

What is the purpose of content marketing? I recently posed this question to a few small business owners and e-commerce marketers, and most of their responses were along these lines: Brand building Storytelling Education Entertainment Connecting with our audience These […]

July 31, 2018

Medium is making its way into the mainstream as a simple and easy-to-use platform for writers, marketers and other creatives wanting to publish their own content. If you’re unfamiliar with the website, Medium is a self-publishing platform that allows users […]

April 17, 2018

If you see B2B blogging as a critical component of your firm’s ongoing digital marketing strategy, you should start planning during the website design phase ­– it should not be an afterthought once your website is launched. In this blog, […]

October 16, 2017

Like most other content strategists, I spend a lot of time writing about what well-planned, well-executed content marketing can do for you, your brand, your product, etc. One area that tends to be neglected, however, is what content marketing can’t […]

September 12, 2017

Growing a business isn’t easy. First, you need a viable idea. From there, you need to discover a profitable niche, define a target demographic and have something of value to sell them. Whether you’re peddling products, services or information, getting […]