Tag: Brand Identity

January 5, 2024

Starting a small business is an exciting venture that can lead to personal fulfillment and financial independence. However, it’s also a journey filled with challenges and learning experiences. Whether you’re an aspiring entrepreneur or in the early stages of setting […]

November 27, 2023

Finding a compelling domain name as part of a strategic domain branding effort is crucial for businesses or individuals seeking a strong online presence. This significance is highlighted by the fact that, as of October 2023, 51.6% of global websites […]

May 25, 2023

In the realm of commerce, one-word business names are more than mere identifiers. Your business name is the first impression customers will have, so it’s essential to make it memorable, impactful, and aligned with your brand values. In this article, […]

May 19, 2023

Ever wonder how those big brands get in your head and stay there? It’s not magic; it’s archetypes. Brand archetypes are the template or persona that a brand adopts to become memorable, trusted and loved. So, let’s explore how popular […]

July 27, 2022

What is social selling and what makes a great strategy for it? Social selling is a special approach to present-day lead generation. This approach is a vital part of creating relationships, cultivating trust and engaging with your target customers to […]

December 1, 2021

What are your favorite brands? Apple? Disney? Trader Joe’s? What do they all have in common? Even if you hadn’t stopped to think about it before, the reasons are immediately apparent: They all offer quality products, an extraordinary customer experience, […]

October 25, 2021

When creating an effective but robust marketing strategy for your company or brand, it’s absolutely essential to get a creative product label designed by a professional. There are numerous benefits of labeling whether you’re a small business or a big […]

May 29, 2020

Marketing retainers are commonplace and stand as an alternative to project-based work. A retainer arrangement has many benefits for both the agency and client. In this post, we’ll cover: What is a marketing retainer? How do marketing retainers work? What […]

April 1, 2020

Building brand awareness is a key facet of expanding any ecommerce business. Brand awareness is intricately linked with brand identity – the general perception of your brand in the eyes of consumers at large. In a world where new ecommerce […]

September 10, 2019

I’m sure you’ve landed on someone’s website and felt like something was just… wrong; or maybe you were suddenly turned off without even knowing why. Chances are, you quickly clicked back to find a competitor’s website, where you felt more […]

November 13, 2018

Do you know that Instagram aesthetic is effective in establishing your brand? Do you want to learn how to use your Instagram aesthetic to create a brand identity? Instagram is proving itself to be a force to be reckoned with […]

March 10, 2017

The concept of brand identity is something that most business owners are aware of, but few ever master. Why is that? Because there’s a difference between having a brand identity and having a cohesive one. When most business owners think […]