Tag: brand marketing

Marketing, Marketing Strategy

Why the Automotive Industry Needs a More Unique Approach to Marketing

August 10, 2022

Via: Entrepreneur

With car sales swinging back up after a pandemic-induced dip, the automotive industry needs to focus on its marketing tactics. Marketing in this ever-changing industry differs significantly from any other. With various segments of this industry — car dealerships, third-party […]

Marketing, Marketing Strategy

Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

January 21, 2022

Via: Business 2 Community

In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. As it turned out, their AI interview notetaker didn’t address a huge pain point. Muun found […]

Marketing, Marketing Strategy

Brand Marketing: What It Is and How To Leverage It for Your Business

August 16, 2021

Via: Business 2 Community

What is Branding in Marketing? When people hear the word “branding,” most think of sleek logos, eye-catching fonts, and carefully selected color schemes. While these are essential ingredients of successful branding, brand marketing itself is much more than just a […]

Marketing, Software and Tools

How to Attach Your Brand to Moments in Consumers’ Lives

September 6, 2016

Via: Business 2 Community

A recent Adweek article discussed how brands are using non-traditional marketing and advertising strategies to target students going back to school, especially those in college. One key takeaway from the article is how these brands are using their advertising efforts […]