Tag: Business Intelligence

March 9, 2023

It’s not exactly a secret that a recession is very likely. Signs, unfortunately, do point to a tough road ahead. For B2C companies, especially ones that sell products that likely fall under discretionary spending labels, it’s going to hit hard. […]

February 14, 2023

Do you have a brand you just can’t live without? Maybe you’re a geek for Apple products, buy all your shoes from Zappos or simply refuse to get your groceries anywhere but Trader Joe’s. These companies might not appear to […]

December 2, 2022

Just a few years ago, tech CEOs spent the majority of their time managing the operations and performance of their companies from within various departments. But, today’s CEOs are spending more time managing outside variables, such as the residual effects […]

November 2, 2022

Competitors are racing head-to-head to get consumers’ attention. They use all means at their disposal to raise awareness of their brands. Most companies are discovering innovative technologies and new business models. Those might be excellent solutions, but how they communicate […]

October 24, 2022

Zero-party data: What is it? Why is it the key to unlocking an entirely new model for marketers? Hint: it’s not just the actual data that’s valuable; it’s also a way businesses can fulfill the promise of true personalization and […]

August 31, 2022

Finding issues that everyone can agree on can be tough. Ask a roomful of people if they highly value diversity and inclusion, and only half of them will raise their hands. Ask them if they care strongly about the environment, […]

May 5, 2022

Product development has long been an elevated science with frameworks, rules and significant research work conducted to ensure the product in question is fit-for-market and valued for its price. But not every company is using the full suite of tools […]

January 5, 2022

What is Predictive Data Modeling? Predictive modeling is a statistical technique that can predict future outcomes with the help of historical data and machine learning tools. Predictive models make assumptions based on the current situation and past events to show […]

July 22, 2021

Ah, privacy. No matter who you are or where you live, you probably appreciate its benefits in many areas of life. However, when most people think of privacy, they may not immediately think of data privacy… or how important it […]

June 23, 2021

Flashy modern developments like cryptocurrency, blockchain, and the IoT have been billed as the currencies of the future. When you break it down, though, there is one digitally-driven area of business that has been operating as the “new oil” of […]

September 29, 2020

Consumers produce mountains of data – we have seen this firsthand in our marketing efforts as we try to wrangle multitudes of data sources into some semblance of order. We know this. Data is produced as consumers research products and […]

March 2, 2020

Better business intelligence leads to smarter business decisions, yet many companies continue to rely on outdated equipment and practices. Some do it because they can’t find room in the budget. Others don’t even realize they have options. With a new […]

May 15, 2018

Providing an amazing customer experience has become a top priority for companies today. Facing ever-increasing competition, companies must focus on their customers’ experience and provide them not just great service, but an unexpected experience that creates strong advocates for their […]

July 20, 2017

Rather than dismissing current retail trends as flash-in-the-pan fads, savvy retailers recognize that BI and analytics technology fuels many of these innovations. They use data to capitalize on these trends in new, innovative ways that don’t simply copy their competitors. […]

May 30, 2017

Business intelligence, or BI, is changing the way small to mid-size companies are making decisions, and it is creating significant advantages for those that do it well. If you are an entrepreneur, you know how important information is when it pertains to […]

April 24, 2017

Enterprise companies comprise a $3.4 trillion market worldwide of which an increasingly larger share is being allocated to artificial intelligence technologies. By our definition, “enterprise” technology companies create tools for workplace roles and functions that a large number of businesses use. […]

August 10, 2016

Business intelligence is no longer a luxury that only big organizations can afford. The need for BI-driven insights might be more pronounced in companies that deal with large amounts of information, nowadays, even SMEs and entrepreneurs need to make data-driven […]