Tag: buyer journey

Marketing, Sales Experience

5 Ways to Improve the B2B Customer Journey

March 1, 2021

Via: Business 2 Community

Creating a strong customer experience is a team effort spanning marketing, sales, customer support, even finance. But marketing plays a leading role in convincing buyers they need something, long before a prospect has spoken to a person in your company. […]

Marketing, Software and Tools

Next-Step Marketing

September 6, 2017

Via: Business 2 Community

I’m a big fan of the buyer journey. It’s one of the most powerful marketing tools available. I’m also a big funnel geek and spend a lot of time counting leads and tweaking conversion rates. The buyer journey and the […]