March 1, 2021
Via: Business 2 CommunityCreating a strong customer experience is a team effort spanning marketing, sales, customer support, even finance. But marketing plays a leading role in convincing buyers they need something, long before a prospect has spoken to a person in your company. […]
September 6, 2017
Via: Business 2 CommunityI’m a big fan of the buyer journey. It’s one of the most powerful marketing tools available. I’m also a big funnel geek and spend a lot of time counting leads and tweaking conversion rates. The buyer journey and the […]
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