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Tag: Buyers


Marketing, Sales Experience

9 Tips on How to Improve Sales Performance

December 17, 2021

Via: Business 2 Community

If you’re anything like me, after every end-of-quarter blitz you may think, “Whew, what a rush. How can we improve for next quarter?” I contemplate this whether we hit our goals or not. As the VP of Sales at RFPIO, […]


Marketing, Sales Experience

The Pandemic: What Buyers Discovered

November 2, 2021

Via: Business 2 Community

As sellers, the pandemic has forced us to rethink our work and how we engage our customers. We’ve seen customers cancel “high priority/committed projects,” and shift funding to “ad hoc” projects that were more important. This creates both opportunity and […]


Management, Marketing, Software and Tools, Strategy & Planning

SEO Strategies for B2B eCommerce Companies

February 17, 2021

Via: Business 2 Community

According to a study from Demand Gen, 79% of B2B buyers say there are 1-6 people involved in the purchase process, which creates a more complex buying journey with several minds to convince. This puts a heavy emphasis on organic search […]


Marketing, Sales Experience

Leveraging Shifts in Consumer Spending During the Holiday Season

November 9, 2020

Via: Business 2 Community

Each year, a palpable shift occurs in consumer spending during the holiday season: shoppers become more impulsive. Suddenly, even reserved buyers who may normally require months to make a purchase are driven to convert. In fact, 1 out of every […]


Marketing, Software and Tools

How to Optimize Your Product Page Copy to Engage and Convert B2B Buyers

August 18, 2020

Via: Business 2 Community

The B2B buying process is different from what we were taught. We typically think of three stages in the B2B buying process—awareness, consideration, and decision. In the Awareness stage, buyers recognize that they have a problem but may not know […]


Management, Strategy & Planning

How eCommerce Store Owners Can Help Persons with Disabilities During the COVID-19 Crisis

April 24, 2020

Via: Business 2 Community

The effects of the COVID-19 are devastating: people are forced to stay at home, brick-and-mortar stores are compelled to close, and the mass hysteria strikes fear in just about anyone. This has led to people experiencing an onslaught of challenges […]


Management, Strategy & Planning

Effective Presentation Strategies for 4 Buyer Styles

December 6, 2017

Via: Business 2 Community

If you deliver your presentation the same way to each of your customers, you are leaving money on the table. Think back to your last three customers. One may have been talkative and forthcoming, while the other was quiet and […]


Finance

39% of Small Businesses Have Never Heard of Alternative Financing (INFOGRAPHIC)

November 21, 2017

Via: Small Business Trends

One of the biggest obstacles to growth for small businesses is access to capital. But with so many options, more than two thirds or 39 percent of small businesses have never heard of alternative financing. This is according to the […]


Marketing, Sales Experience

Why Marketing Plans Don’t Work

November 9, 2017

Via: Business 2 Community

Marketing Plans Should Start with the Buyer’s Needs … Not Yours I can’t blame marketers for avoiding the development of marketing plans, launch plans or any other version of a strategic plan. This apparently reasonable request usually requires countless hours […]