Tag: email marketing

April 8, 2024

Every business and marketer must comply with data privacy and protection laws. The penalties are severe for those who don’t. Likewise, recordkeeping regulations require companies to retain electronic messages. Email compliance software provides tools for monitoring in-house and outbound marketing […]

March 28, 2024

As a small business owner, you know that effective email marketing can be a game-changer for your company. The right strategy engages audiences, increases open rates, and drives conversions. But with so many rules and best practices to consider, it […]

March 19, 2024

Email marketing is a powerful tool for businesses, allowing direct communication with customers and prospects. Understanding the impact of email campaigns is essential for shaping effective strategies. In this comprehensive article, we’ll explore 100 email marketing statistics that every business […]

March 15, 2024

Email is a vital communication resource that many small businesses rely on to send sensitive, confidential information inside and outside the organization. The prevalence of email as a business tool and the necessity for an email compliance guide underscore its […]

January 24, 2024

Email marketing stands as a powerful channel for making money online. Its effectiveness lies in the ability to create targeted and personalized campaigns that resonate with recipients. When executed well, email campaigns can become a significant source of revenue. They […]

January 18, 2024

In the early 2000s, Starbucks made writing customers’ names on cups a standard. Every time you ordered a drink, the barista would make sure your first name was written right on your grande mocha latte. However, no one would have […]

January 10, 2024

The digital realm is becoming supersaturated in the post-COVID age. More businesses are digitizing operations and improving their online presence, ensuring continuity and growth by adopting multiple marketing channels such as PPC advertising. This large-scale digital transition has increased online […]

December 13, 2023

Email marketing and direct messaging – like Batman and Robin, Peanut Butter and Jelly, or any other iconic duo – are two useful customer service tools. And when they team up, they can take your marketing efforts up a notch. […]

December 4, 2023

Most entrepreneurs will agree that it is essential to connect with customers through effective communication – that’s a given. But not all businesses walk the talk, and some are completely missing the mark by using outdated strategies or, worse, not […]

November 8, 2023

Executing a successful holiday campaign requires close attention to detail, including strategizing your marketing approach to executing it across platforms. Whether you’ve already gotten started or are just thinking about it now, here are a few steps to consider as […]

October 12, 2023

When it comes to marketing tactics and lead nurturing, we all know that email is one of the most powerful tools you can use. But if your inbox is anything like ours, it’s overflowing with emails that you hardly even […]

October 10, 2023

What’s the most effective way for retailers to both acquire and retain customers? According to a recent survey of retail businesses by WBR Digital for Emarsys, it’s email — by far. More than eight in 10 businesses surveyed (81 percent) […]

September 29, 2023

A reliable email hosting solution is so important for small businesses, offering more than just storage. It’s the key to secure, efficient communication and access to advanced features. This article will reveal the top 10 email hosting providers, empowering your […]

September 12, 2023

A customer relationship management (CRM) platform is essential for small businesses, but many lack advanced tools that help sales and marketing teams send personalized emails to hundreds of contacts. The best CRM email marketing software provides customizable newsletter and email […]

August 10, 2023

Did you know that 49% of consumers say they’d like to receive an email from a company every week? Email is a marketing channel you can rely on, but results can sometimes feel hard to achieve. Also, even when your […]

August 8, 2023

With Amazon marketing being more competitive than ever, it can be difficult to cut through the noise. There’s lots of information out there, and it’s hard to know what works without making Amazon beginner mistakes. Luckily, as an Amazon Consultant […]

August 8, 2023

Email marketing can be influenced by various factors, of which spam filters and sender reputation are the two main culprits. While specific statistics may vary, here are some notable insights, according to HubSpot: There are 4 billion daily email users. […]

August 4, 2023

Without any doubt, cold emails are here to stay, but writing effective cold emails is a skill that doesn’t come easy. As one of the most cost-effective marketing tactics, they are a powerful tool for generating new leads and expanding […]

July 19, 2023

Small businesses caught in the crosshairs of competition must harness the right marketing resources to survive and thrive. Vital to this survival kit are marketing materials. They amplify brand presence, animate customer interaction, and bolster sales. They are the silent […]

July 18, 2023

Marketing opportunities are endless, but marketing budgets are finite. Is it better for a mom-and-pop business to put money into online and social media marketing, or to invest in real-life sponsorships and events? As with many things in business, you […]