Tag: engagement

April 20, 2023

Customers demand direct interactions with brands. They increasingly want to buy from businesses directly, not go through a third-party wholesaler or distributor whose customer experience is totally different from what they’ve come to expect from the company’s marketing. The direct-to-consumer […]

March 31, 2023

Marketing has become a billion-dollar business across the United States. Statistics show that companies spent more than $250 billion on marketing services in 2021 and nearly the same amount on media advertising. Does that mean that brands need a substantial […]

November 9, 2022

You’ve set up a fledgling of a business, found enough support to get you over the first hurdles and you’re ready to progress to the next stage. You’re considering raising money on an online investment platform. Great – now what? […]

October 6, 2022

In the ever-changing world of social media marketing, businesses need to keep up with the latest trends. One such trend is using Linktree as a way to direct your followers to your most important links using a landing page. In […]

May 23, 2022

Some businesses are already experienced with influencer marketing. And others may wonder ‘what is Cameo and how can influencers impact my business?’ But no matter your level of experience, working with trusted content creators can help you make a real […]

May 17, 2022

Businesses can’t improve what they don’t know needs to be improved — nor can they double down on what works if they don’t know what is actually working. Data reveals both and answers the most critical questions to help a […]

January 12, 2022

As used in this context, a Microcast is a type of podcast with two characteristics that distinguish it from your average podcast: First, it is short in duration — usually between 1 to 3 minutes long (only 14% of podcasts […]

December 9, 2021

With more and more brands joining the social media scene, the competition for gaining the user’s attention also becomes fiercer than ever. And reaching a satisfying engagement level turns into a bigger and bigger challenge. Maybe especially in Facebook’s case, […]

November 22, 2021

Diana and I have had conversations with several customers on the topic of messaging. In each conversation, the business leader said they were having difficulty engaging the right customers. One of the first questions we asked them was “do you […]

November 19, 2021

Your relationships and reputation are intangible assets. Foster your personal brand, and you’ll build perceived value, trustworthiness, credibility, and reliability—ingredients that contribute to audience building and revenue. But to showcase your expertise and stand out, you need to have something […]

November 4, 2021

Customer Experience (CX) expectations have been changing over the years due to the rise of digital marketing. With better ways to communicate, customers are now expecting that all brands across industries offer multi-channel engagement. Brands are expected to maintain simple […]

October 8, 2021

Studies show that 1 in 10 purchases are now made on social media, a clear indication that new digital touchpoints are emerging for online holiday shopping. Mobile platforms are said to be the biggest driver on social media purchases, with […]

October 6, 2021

Are you wondering why your website visitors don’t seem to convert into subscribers and paying customers? Well, you may need to find more exciting ways to interact with your audience, and that’s where gamification comes into the picture. For instance, […]

October 6, 2021

Today I have some resources to help you improve your marketing strategy on Twitter. Keeping track of the latest tweets from your audience on Twitter is an on-going process with around 6,000 tweets going out every second. In order to […]

September 8, 2021

The business world has changed in several ways in recent years. Marketing is one of the aspects that has changed a lot. Going from traditional off-line to online marketing, it has become digitized like most things in the world. You […]

June 22, 2021

Webinars have become an extremely popular format to communicate, interact and relay information to clients, prospects and other professionals in the industry. With the research and insight provided by the ON24 Webinar Benchmark Report for 2021, there were staggering statistics […]

March 3, 2021

Business owners and marketers use a wide range of tactics to grow their lead lists and secure more sales. Despite the different strategies, there’s one that runs parallel through every company you can possibly imagine. They spend time learning about […]

March 2, 2021

Even if you aren’t an expert, chances are, you implicitly grasp how great automation might be for your ecommerce marketing efforts. However, if you’re like most people who are unfamiliar with the particulars of automation, hearing this word — and […]

January 5, 2021

Staring at your email marketing goals for 2021? The numbers seem pretty lofty. Then you look over your 2021 marketing budget. It’s smaller than last year. To increase engagement versus last year will be hard. So how do you improve […]

July 16, 2020

The internet is a source of great information and frustration. There are literally billions of pages online and conceivably, there are pages that will give you the exact information you need. It’s finding the right page that’s the important thing. […]