Tag: engagement

June 22, 2021

Webinars have become an extremely popular format to communicate, interact and relay information to clients, prospects and other professionals in the industry. With the research and insight provided by the ON24 Webinar Benchmark Report for 2021, there were staggering statistics […]

March 3, 2021

Business owners and marketers use a wide range of tactics to grow their lead lists and secure more sales. Despite the different strategies, there’s one that runs parallel through every company you can possibly imagine. They spend time learning about […]

March 2, 2021

Even if you aren’t an expert, chances are, you implicitly grasp how great automation might be for your ecommerce marketing efforts. However, if you’re like most people who are unfamiliar with the particulars of automation, hearing this word — and […]

January 5, 2021

Staring at your email marketing goals for 2021? The numbers seem pretty lofty. Then you look over your 2021 marketing budget. It’s smaller than last year. To increase engagement versus last year will be hard. So how do you improve […]

July 16, 2020

The internet is a source of great information and frustration. There are literally billions of pages online and conceivably, there are pages that will give you the exact information you need. It’s finding the right page that’s the important thing. […]

February 27, 2020

The modern-day hashtag has come a long way. From its birth name, the octothorpe, to being called the pound symbol used when dialing phone numbers to now being referred to as a hashtag, used to categorize topics on social media, […]

February 25, 2019

Every customer journey, as complex and convoluted as it may be today, starts the same: “I want.” The I-want moment is the most important moment for brands and retailers. It’s when a shopper is looking to buy that next something. […]

February 20, 2019

Interactive content is highly effective because it connects users with a brand on multiple levels. Interactive marketing provides a creative and unique experience that is personalized to each user — this means it keeps their attention longer, it increases excitement […]

December 5, 2018

Is your company performing as well as it could? Are you leaving money on the table? Most companies are. But the source of the problem isn’t financial capital—it’s human capital. According to Gallup’s State of the American Workplace, an astounding […]

October 24, 2018

You know social media changes so fast, any advice you hear today might very well be out of date by next week. But I have learned that there is one simple formula for social media success that works no matter […]

June 20, 2018

The first time I posted content online, I did the professional thing and played it safe — and it got me nowhere. The response to my content was dismal. Hardly anyone cared, and engagement on my blog, social media posts […]

April 16, 2018

Instagram as a platform has always been high-engaging and a priority for many businesses, but it’s become even more important since Facebook Zero has struck. With more importance placed on the platform, it only makes sense that the competition for […]

March 9, 2018

Do you ever find yourself asking, “how do I get Instagram followers?” and then you look at a competing Instagram account you follow and think… “I wonder if there is a way to use them to get Instagram Followers…” I’ll […]

March 7, 2018

When we say digital marketing works, it’s because we know it works. Marketing by nature relies on ongoing analysis and measurable goals — not guesswork. The statistics are extremely compelling, so we don’t hear the question, “Does it work?” We […]

October 2, 2017

Don’t annoy your customers. If there’s a cardinal rule of email marketing, that’s it. Thus, most marketers describe the ideal email strategy as a careful balancing act between frequency and engagement. Sure, you need to send enough emails to stay […]

September 28, 2017

How do you feel when people comment on your social media posts? Awesome, right? A comment is or some form of engagement is usually a sign that people love your social media content. And it’s important to reciprocate and respond […]

September 20, 2017

Is your company looking to get more out of social media this year? If so this post is for you! Today I want to talk about three big goals: how to get more Instagram followers, how to increase engagement and […]

September 6, 2017

Obsessing over how to get the most out of Twitter, even if you aren’t Guy Kawasaki or Taco Bell? Good news! There are little yet momentous ways to make your brand a shining star on Twitter without breaking the bank. […]

September 19, 2016

Building bots is easy. Keeping users around is not. Since Facebook Messenger bots launched at F8 in April 2016, over 30,000 botshave been created. Major brands like ESPN, Star Wars, and Yelp have released apps on Apple’s iMessage. Microsoft, Google, […]

June 30, 2016

There’s a direct correlation between your employees feeling happy and engaged and their productivity. In fact, a study from economists at the University of Warwick found that happiness led to a 12% spike in productivity. The bad news? Only 13% […]