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Marketing, Software and Tools

8 Best Practices for Email List Segmentation

July 31, 2019

Via: Business 2 Community

No one likes getting irrelevant emails in their inbox. If a message isn’t a good fit for your recipient, they are more likely than ever to leave it unopened, unclicked—or worse, marked as spam. List segmentation is a powerful tool […]


Marketing, Software and Tools

How to Make and Use Instagram Story Highlights

July 30, 2019

Via: Business 2 Community

It’s a fact: social media as a powerful marketing tool is here to stay. Facebook, Pinterest, Twitter, Instagram, LinkedIn, Tumblr, YouTube, Reddit; there is much available for the modern, web-savvy marketer to take advantage of. Some brands use all of […]


Management, Strategic Management

Why Customer Success is Important in the Modern Age

July 30, 2019

Via: Business 2 Community

Times are changing. The old sales idea of courting and closing a customer in a single effort and considering their value “bagged” from a one-off transaction is as antiquated as dial-up modems. After all, the digitization of business has empowered […]


Marketing, Sales Experience

5 Inbound Marketing Strategy Tips for Tech Startups

July 29, 2019

Via: Business 2 Community

Marketing B2B tech companies is challenging. For most, it requires investing significant efforts in creating awareness, generating leads, and closing sales. For B2B tech startups, you can also add the pressure that comes along with launching a new product, as […]


Marketing, Software and Tools

10 Awesome Tips for a Successful WordPress Ecommerce Business

July 29, 2019

Via: Small Business Trends

Looking for a reason to build a WordPress Ecommerce site for your small business? How about the fact it runs 34% of the Internet? Or that it powers almost 15% of the top 100 websites worldwide? Small Business Trends talked […]


Marketing, Sales Experience, Software and Tools

How to Leverage Your B2B Website Design to Grow Sales

July 24, 2019

Via: Business 2 Community

If you aren’t using your B2B website to increase your firm’s revenue, you are missing out on a huge opportunity. Unfortunately, many sales professionals drastically underestimate their company’s digital presence and the power of its ability to generate revenue. While […]


Legal

The Most Forgotten Tax Deductions Business Owners Should Take

July 23, 2019

Via: Entrepreneur

When I review a client’s tax return, I always try to grab the low-hanging fruit first–simple, easy deductions that can quickly have a big impact on my clients’ bottom lines. Here’s my power list of the most underused write-offs and […]


Marketing, Software and Tools

How to Use Automation to Scale Your Business

July 23, 2019

Via: Small Business Trends

The future of global trade depends on automation tools, and any company eyeing international expansion must invest in this technology. Artificial intelligence, in particular, is transforming international commerce, as companies use intelligent systems to identify ways to increase productivity and […]


Finance

How to Manage Cash Flow When You’re In Between Payments

July 22, 2019

Via: Business 2 Community

Nothing is worse the uncertainty that comes with knowing that your cash flow is low when you still have a while until another payment comes in. When running a business, you have so many things to manage. When cash flow […]


Management, Strategic Management

Examples of Referral Program Ideas for Small Businesses

July 22, 2019

Via: Business 2 Community

You don’t have to be as big as Dropbox, Uber, or Airbnb to benefit from referral marketing. Your small business can reap great benefits from a referral program as well—it’s an awesome way for you to convert leads and increase […]