Tag: holidays

January 8, 2024

For many retailers, being outside the Christmas holiday shopping season means slower sales. Yes, there are other major holidays including Easter, Mother’s Day and Father’s Day. But is that all your retail store has to look forward to? Not if […]

December 15, 2023

When we think about winter shopping trends, both customers and businesses alike tend to get stuck in the holiday season. From Black Friday and Cyber Monday to the days before and after Christmas, the emphasis is on shopping for gifts. […]

November 15, 2023

The Christmas holiday is a busy time for many businesses. But some companies actually build their entire business model around this time of year. If you love the holiday season, here are some creative ideas for starting your own business […]

November 8, 2023

Executing a successful holiday campaign requires close attention to detail, including strategizing your marketing approach to executing it across platforms. Whether you’ve already gotten started or are just thinking about it now, here are a few steps to consider as […]

October 2, 2023

Retailers and brands would be wise to calibrate their sales and promotional strategies this year, as cost-conscious consumers adjust their holiday shopping behaviors. Ongoing economic uncertainty, combined with consumers’ increasing adoption of e-commerce and expectations for high levels of customer […]

September 8, 2022

Halloween can provide lots of fun opportunities for local businesses to personalize their spaces. From vintage wall decor to spooky window decorations, showing your Halloween spirit may improve the experience for customers and help you build a memorable brand. These […]

September 7, 2022

Halloween is a spooky yet festive season and for many the highlight of their fall. But Halloween isn’t all about ghosts, goblins, trick or treating and jack-o’-lanterns. The Halloween season is also a prime opportunity for a successful marketing campaign. […]

October 25, 2021

The holiday season is the single biggest revenue generator for brands every year. Starting from October up until December, the calendar is packed with Mega Sale Days for businesses. Last year’s holiday sales were expected to take a hit, but […]

November 20, 2020

As a small business owner, there’s a lot to celebrate this holiday season. You’ve beaten the odds during a pandemic, an election year, and a myriad of other changes and challenges. Perhaps you’ve pivoted your operating model, explored new ways […]

November 19, 2019

Holiday markets pop up throughout the season. They happen in cities throughout the country. You’ll sometimes hear them referred to as Christmas markets or Kris Kringle markets. And these seasonal shopping events usually include tons of gift items, food, and […]

November 13, 2019

For many businesses, the festive season turns out to be anything but merry. Holiday stress statistics show 54% of employees feel stressed leading up to the holidays. And the increased workload the Christmas season creates tops the causes of that […]

October 30, 2018

The holiday outlook for retailers is merry and bright: The National Retail Federation expects holiday retail sales in November and December to increase between 4.3% and 4.8% over 2017, while Deloitte predicts growth of 5% to 5.6% compared to last […]

January 30, 2017

The holidays are an extremely profitable time of the year for businesses of all sizes. After all, they can account for 20-40 percent of a business’ yearly sales. But what about after the holidays? Budgets are tighter, consumers are exhausted and it can be […]