Tag: inbound marketing

April 24, 2023

In the world of sales, cold calling has been a popular and often necessary strategy for decades. It involves making unsolicited calls to potential customers with the goal of generating interest and ultimately, closing a sale. However, in recent years, […]

November 30, 2021

Brand awareness is a golden ticket. It can actually be the golden ticket if the reason people are familiar with your brand is a good one. It means you’re easily recognizable. You may even be the first company that pops […]

September 22, 2021

When was the last time you enjoyed watching commercials? With the exception of maybe the Super Bowl, most people either mute them, skip them, or pay a premium on streaming platforms so that they don’t have to watch them. And […]

January 21, 2021

If 2020 taught us anything at all, it’s that strategic planning and preparation is key. No one could have predicted what would happen in 2020 (unless you’re able to glimpse into the future, in which case a little warning would […]

May 11, 2020

Understanding and using inbound marketing is one of the best things you can do to increase your revenue and profits while also increasing the brand loyalty and trust your business receives. The problem is that too many people don’t think […]

February 13, 2020

If you haven’t prioritized your inbound marketing strategies for 2020 yet, don’t panic. There’s still plenty of time to iron out your ideas and get started working on campaigns. But if thinking about the sheer number of tactics available to […]

December 30, 2019

As I was working on my content audit, I came across a couple of posts on small business marketing trends for the years 2013 and 2014. As I reviewed these, I noticed something very interesting. Every trend that was listed […]

July 29, 2019

Marketing B2B tech companies is challenging. For most, it requires investing significant efforts in creating awareness, generating leads, and closing sales. For B2B tech startups, you can also add the pressure that comes along with launching a new product, as […]

July 16, 2019

Software as a Service (SaaS) businesses became popular in the last few years. They have the highest demand growth rates of all companies on the market. Naturally, they have to stay on top of marketing trends. So, many turn to […]

January 23, 2019

Interested in implementing an inbound sales methodology? There are several steps you can take to make the process smoother while transiting your team from an outbound to inbound sales approach. Let’s start by defining outbound sales. Outbound sales is an […]

November 12, 2018

Some say the best film scores are the ones you don’t notice. That’s not to say that scores don’t impact moviegoers—quite the opposite, actually. The best film scores make huge impacts on their audiences. The key is that they do […]

September 14, 2018

The sales process is all too often a glaring source of inefficiency within businesses. Companies can address this problem by getting set up with CRM software and committing to a more systematic process. Disorganization in the sales process There’s nothing […]

June 1, 2018

Today’s consumers are no longer responding to the hard sell the way they have in the past. They now look to brands to be educated about products and services that make their lives easier when making buying decisions. They seek […]

April 30, 2018

Inbound marketing encompasses a wide array of tactics, goals, and metrics. The key ideas here are to increase awareness, drive better leads, and convert more often. Inbound marketing paves the golden road for consumers to find your brand, engage with […]

March 7, 2018

When we say digital marketing works, it’s because we know it works. Marketing by nature relies on ongoing analysis and measurable goals — not guesswork. The statistics are extremely compelling, so we don’t hear the question, “Does it work?” We […]

June 1, 2016

If you’re a business owner or marketer, you’re well aware that the consumer buying process has changed dramatically over the past few years. Mobile devices allow consumers to access tons of information any time they want, and they use this […]

March 7, 2016

Much of the emphasis of inbound marketing is attracting the attention of people to your website who need your products and services. However, establishing a strong and positive brand reputation remains integral in building credibility within your marketplace. The more […]