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Tag: influencer


Marketing, Marketing Strategy

Here’s Your Social Media Productivity Plan

July 13, 2023

Via: Small Business Trends

We all want our social media efforts to yield great results, but most of us realize it isn’t as easy as “tweet it and they will come.” Like anything else in your business, you’ll need a plan. But don’t worry! […]


Marketing, Marketing Strategy

30 Top Influencers

January 31, 2023

Via: Small Business Trends

Do you know who the top social media influencers are? If not, you’re in for a surprise! In this article, we’ll reveal the 30 top influencers regardless of social media platform. These individuals have mastered the art of using social […]


Marketing, Marketing Strategy

26 Top Influencer Marketing Agencies

July 26, 2022

Via: Small Business Trends

In today’s world, social media has become the new social proof. And social media marketing has become an indispensable tool for leveraging products and services. Besides running ad campaigns through social media more companies are looking to influencers to connect […]


Marketing, Marketing Strategy

Fake Accounts and Bots: Is Marketing on Twitter Worth It?

May 24, 2022

Via: Entrepreneur

Nearly 20% of all Twitter active accounts are likely fake, according to a recent analysis by SparkToro and Followerwonk. It brings into question the platform’s overall value as a marketing medium. Is it worth the effort to reach and grow […]


Marketing, Marketing Strategy

Influencer Marketing On a Budget: It’s Possible

November 9, 2021

Via: Business 2 Community

Influencer marketing on a budget. It might sound like a dream, but it isn’t. By changing the way you work with influencers so it’s more data-driven and goal aligned, you can improve your return on investment, work on more of […]


Management, Strategy & Planning

Influencer is the 2nd Most Misunderstood Job in the US

September 15, 2021

Via: Small Business Trends

An Influencer is the second most misunderstood job in the US. According to a report by Business CenturyLink, internet, VoIP and other service providers for small businesses, the role of ‘Influencing’ is widely confused and misinterpreted. Topping the most misunderstood […]


Management, Strategy & Planning

Here’s Why Brands Are Failing at Influencer Campaigns (and What to Focus on in 2021)

January 5, 2021

Via: Entrepreneur

Back in the early 2000s, the idea of social media influencers was a new concept, somewhat untried and untrusted by brands. Bloggers were the first real internet stars, with corporations sending young online authors free products in hopes of getting […]


Marketing, Sales Experience

Marketing to the Generations – 90% of Parents Say Their Kids Influence Purchase Decisions

July 17, 2020

Via: Business 2 Community

There is a ton of great content and research on marketing to millennials, how to influence Baby Boomers, or what types of messaging most appeals to Gen X. However, what type of products, messaging and channels appeals to today’s youngest […]


Marketing, Sales Experience

3 Ways to Use Influencer Marketing Without Paying for a Celebrity

December 24, 2019

Via: Business 2 Community

“Influencer marketing involves marketing products and services to those who have a sway over the things other people buy. This market influence typically stems from an individual’s expertise, popularity, or reputation. Marketing to an audience of influencers is similar to […]


Management, Strategy & Planning

5 Tips to Approach an Influencer

August 13, 2018

Via: Business 2 Community

There are many ways you can go about influencer outreach. It can be a time-consuming task to figure out the best approach, so today we’re sharing a few tips so that you can grab someone’s attention in your next influencer […]