Tag: social media

November 20, 2023

Emmett Shear, the recently appointed CEO of OpenAI, is a relatively well-known figure in Silicon Valley. Former CEO and cofounder of the live-streaming platform Twitch, Shear was named as the next CEO of OpenAI after Sam Altman was fired by […]

November 9, 2023

The digital revolution in ecommerce has brought forth numerous innovations, with the role of social media influencers standing out distinctly. These online mavens, each with distinct flair and following, are crafting a new narrative in online marketing. Central to this […]

November 7, 2023

As an entrepreneur, you probably already know that your company’s reputation is one of your most valuable assets. In an era where information spreads like wildfire, your reputation can make or break your business in a hurry. This underscores the […]

October 30, 2023

In the dynamic digital landscape, the role of social media is continually evolving. Today, an estimated 4.9 million people globally are on social media platforms, but the way we consume content, plus the content itself, has shifted significantly since the […]

October 27, 2023

So far, we’ve all enjoyed free, ad-supported social media platforms, but that could be changing. Many platforms have seen their ad revenues drop due to several factors, and now they’re looking to make some changes to their business model. Enter […]

October 24, 2023

People often reach out to me on social media and ask: What it’s like being in project management? What do you enjoy the most about managing projects? How can I get into project management without experience? How can I take […]

October 3, 2023

Chip Klose wants you to work smarter, not harder. The restaurant consultant and host of the Restaurant Strategy podcast is on a mission to redefine success in the hospitality industry. He does this by sharing actionable plans with mastermind clients […]

October 2, 2023

This week’s explainer article answers the question “What is hashtag hijacking?” Let me say right up front: if you do not understand what a hashtag is, this article will be confusing. A hashtag looks something like this: #SMBinfluencer. If you […]

September 28, 2023

If we had to pair social media platforms with professions they benefit or boost best, then we would club Instagram with photographers and videographers, and TikTok with dancers and singers, similarly Linkedin would pair best with businesses and entrepreneurs. This […]

September 26, 2023

Adobe has released a powerful addition to its suite of creative tools with the commercial launch of Firefly, its series of generative AI models. This innovation promises to redefine creativity by blending it seamlessly with artificial intelligence, making content creation […]

September 25, 2023

Small businesses often operate on limited budgets, juggling between expenses, investment, and marketing. In a competitive market, establishing brand awareness and building a customer base can be challenging. One underutilized strategy that can offer significant advantages to small enterprises is […]

September 22, 2023

‘Prime Energy Drink’ — it’s everywhere! Their striking cans are impossible to miss in supermarkets and convenience stores. What fueled their surge? The secret ingredient is the influencer duo Logan Paul and KSI. Despite looming concern (its caffeine has triggered […]

September 15, 2023

Have you ever caught yourself, phone in hand, endlessly scrolling through the addictive loop of Instagram Reels, marveling at the creativity? And as a small business owner, you also probably wondered how to make money on Instagram Reels. Here’s a […]

September 11, 2023

Starting a new business is an exhilarating journey filled with opportunities and challenges. As a new business owner or startup entrepreneur, wearing multiple hats is often the norm. Among these, the role of marketing is paramount, as it lays the […]

September 11, 2023

You just made a YouTube video and want everyone to see it. The problem is as of June last year, 500 hours of video were uploaded every minute to the platform. That’s where YouTube tags come in handy for creators […]

September 8, 2023

Instagram has emerged as an indispensable tool for small businesses. Navigating the crowded social media platform necessitates more than just random posts; it requires a well-curated selection of creative and impactful Instagram post ideas. By diversifying content, small enterprises can […]

August 30, 2023

After being bombarded with traditional advertising for decades, consumers today are fatigued from facing digital advertising at every turn. As a result, their behaviors and preferences have evolved. Customers today do not want advertisements forced upon them. They seek authenticity. […]

August 16, 2023

Astrong brand name is the hallmark of your company. It evokes positive emotional connections with your audience and conveys character attributes such as authenticity, trustworthiness, or innovation – all essential qualities for building a solid reputation in today’s competitive market. […]

August 9, 2023

In the world of social media marketing, user-generated content and influencer collaborations are known tools to boost brand promotion organically. They hold the potential to connect with audiences on a deeper level, build trust and drive substantial business growth. However, […]

August 9, 2023

Influencers typically recommend what products to buy. A positive post can send sales into the stratosphere. TikTokers helped sales of products like the Dyson Airwrap, Mini Uggs, and the Stanley Adventure Quencher water bottle to soar. Content creators often show […]