Tag: strategy

July 12, 2022

When it comes to strategy, most companies fail. In fact, 95% of products that go to market do not succeed. The common excuse is failed execution, but this is often just poor accountability from executives for the company not hitting […]

July 8, 2022

Any meaningful digital marketing strategy takes a commitment of time and money to put together. That commitment can involve days, weeks or even months of brainstorming sessions, research, analysis, strategy building, testing and more, taking the skill and collaboration of […]

June 15, 2022

The digital world has tilted to video. And no, we’re not just talking about video conferencing in the remote working world. By one estimate, videos will make up 82% of all consumer internet traffic this year. Everybody’s watching more videos […]

June 1, 2022

Businesses of all sizes in every industry have continued to experience a paradigm shift on all fronts, which won’t change anytime soon. From adopting and maximizing the use of technology to improve business operations to building and nurturing business relationships […]

May 27, 2022

Amazon Web Services (AWS) has announced the 10 startups selected to participate in the 2022 AWS Space Accelerator. The customer-focused accelerator is aimed at helping space startups accelerate growth by using AWS. 10 Startups Chosen for AWS Space Accelerator The […]

May 25, 2022

A strong marketing strategy is one of the key components of building a successful company. Despite its importance, it is also one of the elements of business that companies most often struggle with. Marketing is not merely something that is […]

May 5, 2022

Want to become a master of business while having fun? Families, teams and groups of individuals have been entertaining themselves with business board games for decades, learning to be a business owner and invest in the stock market while laughing, […]

April 7, 2022

Behind the Review host and Yelp’s Small Business Expert, Emily Washcovick, shares a look at this week’s episode of the podcast. Whether you have a brick-and-mortar business or you go onsite to serve customers, people look at your online presence […]

February 11, 2022

Picture this: you’re a project manager tasked with delivering training to government officials in the next six months, but you have limited insight into the project resource management process—that is, how the human resources and materials required to deliver the […]

February 8, 2022

Despite the long history of the strategy and the ample availability of tutorials and guides on the subject, there’s still a lot of confusion and a lot of irrational fear around search engine optimization (SEO). It’s true that your site […]

February 2, 2022

Strategy documents have become the pack mules of the business world. Like mules, which can carry cargo equaling about 20% of their body weight for more than a dozen miles, strategy statements are often tasked with taking on super-heavy loads. […]

January 31, 2022

When done right, blog content can provide an extraordinary opportunity to build relationships with your customers. A well-crafted blog post not only delivers helpful information to your target audience, but it also helps cultivate the sentiment and trust so critical […]

January 21, 2022

In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. As it turned out, their AI interview notetaker didn’t address a huge pain point. Muun found […]

January 13, 2022

Ah, ROI, our old friend (and sometimes enemy). ROI is often the most frustrating part of marketing, yet it’s also the most important—especially if you’re a marketer worried about job security. And while the Internet touts all sorts of formulas […]

January 12, 2022

Selling is difficult. We have to find opportunities for our products and solutions. We have to assess the customer interest in considering our solutions. We have to understand what the customer is trying to do and demonstrate how our solutions […]

January 6, 2022

2021 hit the eCommerce space with some serious challenges, including the global shipping crisis and supply chain bottlenecks. But the year also saw eCommerce retailers step up their game to provide customers with better experiences and meet rising consumer expectations. […]

January 6, 2022

Growth. Gains. Synergy. Low hanging fruit. Expansion. Market share. Development. Value add. Did we miss any other business buzzwords? Last we checked, these phrases are a dime a dozen and have little meaning without a strategy behind them. What is […]

January 3, 2022

Redefining experiences is the key when you are looking to transform your business on a large scale. Revamping the experiences you offer to everyone within and outside the business environment demands higher cross-functional alignment to meet consumer requirements. These experiences […]

January 2, 2022

User acquisition efforts simply are not what they used to be for brands, largely due to a long list of recent changes. On the customer’s side, there have been lifestyle pivots, including an end to quarantines and shelter-in-place orders. From […]

December 21, 2021

Hi, welcome back to another blog of Your Digital Marketing Journey in this season. I’m talking about the mistakes that I made as a first time entrepreneur and we are up to mistake five. I’m going to start off this […]