The better you understand the human mind, the better you’ll be able to persuade customers to convert. And, if you think about it, marketing is really about applied psychology.
What this means is that buyers act in certain ways because they’re wired to do so. The mind’s cognitive biases, tendencies and proclivities all play a role in the marketing process. When it comes to the psychology of purchasing, here are eight actionable tips to improve your own company’s marketing ability.
