As the world increasingly relies on technology, the way we shop has also undergone a significant transformation. Gone are the days of physically visiting a store to make a purchase — now, we can shop from the comfort of our homes, thanks to ecommerce. However, even ecommerce-based shopping is set to change with the emergence of AI-powered conversational commerce.
In retail, artificial intelligence is quickly becoming a widely used tool to provide more efficient and personalized customer service. According to a recent study by Juniper Research, AI-powered chatbots are predicted to play a significant role in customer interactions over the next few years, handling 70% of customer conversations in 2023.