The way we network is rapidly evolving. The ability to network remotely is becoming increasingly important as many professionals embrace a hybrid remote work environment and the future of in-person gatherings remains uncertain. So what is the next big networking opportunity for you? It’s cold outreach through emails. If you haven’t tried it yet, here’s how you can get started.
First, let’s understand the benchmark for cold outreach. The response rate for a cold email is 1% (ClearBit). But given that it requires low investment, it is a strategy that you should employ in your marketing.
