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LATEST PUBLICATIONS



Is Free Delivery Good for Business?

July 24, 2024

Via: CO

Many small business owners offer free shipping as a loyalty program reward, a bonus for reaching a certain purchase amount, or as a limited-time offer. For many retailers, free shipping is an easy way to boost sales outside of big […]


Why Focusing on Popular Metrics is Harming Your Marketing Strategy

July 17, 2024

Increasing the success of any marketing campaign requires using a variety of metrics derived from different sources of data. However, not all metrics are helpful. In fact, focusing too much on popular metrics believed to be authoritative – like website […]


Tech Translated: Banking as a Service

July 11, 2024

Category: Finance

What is Banking as a Service? Banking as a Service (BaaS) is an emerging business model, within which licensed banks and fintech companies provide banking infrastructure, products, and services to other businesses; those offerings then reach end users through the […]