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LATEST PUBLICATIONS



Guided CX: The New Online Digital Norm

May 10, 2021

In 2018, PwC research found that 82% of U.S consumers felt the need for more human interaction in their digital experiences. Let’s think about that for a moment. Before a time of lockdowns, humans wanted more out of their online […]


RFP vs RFQ vs RFI: How Response Management Reflects Sales Success

May 4, 2021

There are more responses in heaven and earth than are dreamt of in your RFx, to badly paraphrase Hamlet. In an enterprise sale or government bid, you’re likely to run into one or more of the following: request for proposal […]


What Is Conversational AI and How Does It Work?

April 28, 2021

Artificial intelligence (AI) isn’t just a buzzword anymore. Its uses span far and wide, from search engines, machine translations, cybersecurity, and much more. However, one of its most common applications is seen in Conversational AI. We commonly see it manifest […]


Marketing, Software and Tools

7 Budget-Wasting Facebook Ad Mistakes (+ How to Avoid Them)

May 11, 2021

Via: Business 2 Community

The Facebook Ads platform has been around for nearly a decade now and over that time, it’s gone through a number of iterations. Best practices come and go, new features are constantly being added, and it’s easier than ever to […]


Marketing, Marketing Strategy

6 Seconds: The Origin Story

May 11, 2021

Via: Business 2 Community

IAs we emerge from a pandemic year, marketing as storytelling has been on my mind. I was thinking specifically about the history of the six-second story, a concept that is at the core of our story work here at TopRight. […]


Leadership & Career Development, Management

3 Tips for Improving Company Culture for Better Retention — Even with ‘Boomerangers’

May 10, 2021

Via: Business 2 Community

Around a year ago, the unemployment rate soared to nearly 15%. For the past few months, that number has hovered right around 6%, and the economy appears to be recovering much faster than expected. But that doesn’t mean your top […]