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LATEST PUBLICATIONS



7 Steps to Create Your Local Branding Strategy to Get More Traffic

February 21, 2019

Whether it’s for your own business or for your clients, targeting a local market can be difficult. For one, you have to have a solid understanding of the scope of your local market and how your potential clients are searching […]


3 Rules to Help Your Retail Business Provide the New Products Customers Demand

February 14, 2019

Blame it on Amazon, on the constant stream of social media feeds, or on sheer boredom, but shoppers today increasingly crave new merchandise from retailers. According to Shopper-First Retailing, a new study from Publicis.Sapient and Salesforce based on data from […]


5 Hacks to Boost Sales Via Snapchat

February 6, 2019

Over the past few years, the number of young people using Snapchat has nearly doubled from 100 million to almost 200 million users — and more than 75 percent of users are active. This significant growth is much larger than […]


Finance

5 Ways to Keep Your Business Finances Healthy

February 19, 2019

Via: Entrepreneur

A report from the U.S. Bureau of Labor Statistics cites two primary reasons why businesses fail — lack of proper planning and poor leadership. In a way, both these factors are tied to the decisions made by the business owner. […]


Marketing, Software and Tools

Why You Should Pair Programmatic Advertising with Paid Search

February 19, 2019

Via: Search Engine Journal

While experienced search marketers are quite familiar with auctions, the programmatic auction is a different beast. Navigating the ins and outs of programmatic advertising can be a lot harder than launching a Google Ads campaign. For this reason, the two […]


Marketing, Sales Experience

7 Steps to Becoming an Instagram Selling Machine

February 18, 2019

Via: Business 2 Community

If you’re looking to sell more products and make more money with Instagram, you’ve come to the right place. Instagram reached one billion active monthly users halfway through last year and shows no sign of slowing down. 50% of those […]