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LATEST PUBLICATIONS



Mobile App Marketing Strategies for Every Stage of the Funnel

October 14, 2021

Marketers are familiar with the traditional marketing funnel and the tactics that align with each stage. But mobile app marketing requires investing in different tactics, and there are quite a few changes to the funnel when it comes to marketing […]


3 Effective Ways to Use Gamification to Boost Engagement

October 6, 2021

Are you wondering why your website visitors don’t seem to convert into subscribers and paying customers? Well, you may need to find more exciting ways to interact with your audience, and that’s where gamification comes into the picture. For instance, […]


6 Powerful Marketing Lessons as Told By a Former Teacher

September 29, 2021

When I transitioned into the marketing field after teaching elementary school students for over a decade, I initially thought that the two realms would be completely separate from each other without much overlap. I prepared for a steep learning curve […]


Marketing, Marketing Strategy

To Link or Not to Link: Should You Include Links In Your Social Media Posts?

October 14, 2021

Via: Business 2 Community

Over the last 12 years I’ve been a consultant, I’ve conducted a lot of social media audits. And one trend I continue to see in many of those audits is brands attempting to drive organic traffic to their web sites […]


Management, Strategy & Planning

To Podcast or Not to Podcast? Top Ways to Get Yourself Heard

October 14, 2021

Via: Business 2 Community

We live in a digital era. Therefore, modern-day users expect different types of content to suit the respective needs. Not everyone out there will have ample time to go through a 1000-word long post. While some prefer video content, there […]


Marketing, Software and Tools

How to Understand & Use PageSpeed Insights to Optimize Your Website

October 13, 2021

Via: Business 2 Community

PageSpeed Insights (PSI) reports on the performance of a page on both mobile and desktop devices and provides suggestions on how that page may be improved. In this video, I’ll share with you how to leverage the PageSpeed Insights tool […]